With 19 years of experience under my belt, my digital journey began with a grounding role in web development, later transitioning into the dynamic environment of a digital agency where I honed my skills in adapting to varied client narratives. Venturing independently, I thrived as a Freelance Digital Marketer, navigating the intricacies of SEO, content, lead nurturing, paid advertising, and comprehensive campaign orchestration amongst other things.
At South Thames Colleges Group, I melded strategy with creativity, fostering innovative digital campaigns. My role at Sannam S4 Group furthered my passion for clear and effective SEO strategies. And at GoHire, I spearheaded the transformation of talent acquisition by leading and integrating strategic digital marketing initiatives.
As the digital landscape continuously evolves, I remain committed to pushing boundaries, exploring the intersections of technology and strategy, and championing the next wave of digital marketing.
SEO Has a Measurement Crisis. Here’s What I Mean, What To Change, and the Slides
Please note, for speed, I have used AI to generate this post based on research I have performed for my brightonSEO April 2026 talk. If you saw my brightonSEO April 2026 talk, this post is the follow-up. If you didn’t, the short version is this: SEO has not become less...
SEO Reporting Is Still Pretending Users Behave Like It’s 2014
Please note, for speed, I have used AI to generate this post based on research I have performed for my brightonSEO April 2026 talk. SEO reporting is still acting like users politely walk from ranking to click to conversion in a straight line. Which is adorable....
How to Track the ROI of SEO Without Pretending the Click Tells the Whole Story
Please note, for speed, I have used AI to generate this post based on research I have performed for my brightonSEO April 2026 talk. One of the hardest questions in SEO is also one of the most reasonable: How do I measure the ROI of my SEO investment? The frustrating...