Blog
SEO Has a Measurement Crisis. Here’s What I Mean, What To Change, and the Slides
Please note, for speed, I have used AI to generate this post based on research I have performed for my brightonSEO April 2026 talk. If you saw my brightonSEO April 2026 talk, this post is the follow-up. If you didn’t, the short version is this: SEO has not become less...
SEO Reporting Is Still Pretending Users Behave Like It’s 2014
Please note, for speed, I have used AI to generate this post based on research I have performed for my brightonSEO April 2026 talk. SEO reporting is still acting like users politely walk from ranking to click to conversion in a straight line. Which is adorable....
How to Track the ROI of SEO Without Pretending the Click Tells the Whole Story
Please note, for speed, I have used AI to generate this post based on research I have performed for my brightonSEO April 2026 talk. One of the hardest questions in SEO is also one of the most reasonable: How do I measure the ROI of my SEO investment? The frustrating...
Escape the SERP – My Talk at brightonSEO 2025 (October)
Escape the SERP: building SEO assets Google can’t cannibalise Why this is here now: I’m sharing at the end of my talk so you can use the ideas, not just screenshot them. Everything you need is below—slides, tools, and a 28-day mini-plan. Please note that I have used...
YouTube SEO: How to Optimize Videos in 2024
Introduction: Why YouTube SEO Matters in Today's Digital World In an era where digital content reigns supreme, YouTube stands as a titan of online video platforms. For brands, content creators, and digital marketers alike, understanding and mastering YouTube SEO has...