Social media is difficult and time consuming. Everyone wants to be successful on the most popular platforms but only a few people and organisations can be. Many people advise that you should “be authentic” and “post good content” on social media and you will then be successful and, while this is great advice, this is just the beginning.
There are many techniques that need to be implemented on social media which make up a high quality presence and many of these are specific to each platform. I have experience in working on various platforms and can add a great deal of value to an organisation’s social media presence.