Select Page


Find out more about me...
James Yorke Become Known

I am currently the Head of Marketing at GoHire, a role I have held since May 2022. My objective in this position is to leverage the power of technology to revolutionise talent acquisition and redefine how businesses identify and recruit exceptional talent. Our platform has garnered the confidence of Small and Medium-sized Businesses (SMBs) across the globe, marrying strategic talent management with cutting-edge tech solutions seamlessly.

With an in-depth understanding of both business strategy and technology’s potential, I am tasked with turning complex business necessities into holistic, technology-based marketing strategies. I harbour a deep-seated passion for investigating how technology can elevate business operations, catapulting efficiency, productivity, and scalability to unparalleled heights.

At GoHire, I lead the formulation and execution of our strategic vision with unwavering determination. We’re constantly on the move, keeping abreast of the swiftly changing industry trends. I firmly believe that the right technology can be transformative, influencing not only hiring but every facet of running a business.

From 2009 to 2016, I was honing my craft as a Digital Marketing Freelancer under the guise of Become Known. This role necessitated mastering a multitude of skills, from business development and client account management to a broad spectrum of technical digital marketing skills, including SEO, social media management, Google Ads, web development, and email marketing. I also gained substantial experience in writing, helping clients with their website content, writing blog posts for my site, digital marketing reports, various social media accounts, and articles for the national web design magazine and blog, ‘net’.

Before joining GoHire, I held a brief position as an SEO Manager at Sannam S4 Group. Additionally, I was a Digital & Web Officer at the South Thames Colleges Group for nearly six years. This role required me to manage the College’s website and monitor usage, trends, and user behaviour to refine the overall user experience. I was instrumental in digital marketing initiatives, including Google Ads, Facebook and Instagram advertising, and improving the website’s search engine optimisation (SEO).

My career journey also includes roles such as an Online Marketer at Red Bullet, where I liaised with clients and managed various online marketing campaigns for national brands, and as a Web Developer at Commidea Ltd, where I was responsible for maintaining in-house websites and customer software.

My skill set is diverse and includes:

• Website management and user experience optimisation
• Expertise in copywriting and content creation
• Proficient in various SEO tools (Screaming Frog, Ahrefs, SEMRush, Moz)
• Skilled in Google Analytics and Google Tag Manager for comprehensive marketing tracking
• Knowledgeable in HTML/CSS/JavaScript, WordPress
• Capable of social media management
• Proficient in Adobe Photoshop, Premiere, and InDesign
• Experience in Google Ads and Facebook/Instagram advertising
• Experienced in creating and managing HTML email marketing newsletters, particularly Mailchimp

If you share my interest in the incredible power of technology and strategy, I invite you to connect with me. Let’s exchange ideas about business strategy, delve into the realm of technological innovation, or simply discuss the exhilarating future of digital marketing. I look forward to engaging in illuminating conversations that spark progress and transformation.