Twitter for Business in 2016

Twitter for Business in 2016

Twitter has been around for a number of years now and over recent years many people feel that the product has stagnated while other social media platforms, such as Facebook, Instagram and most recently Snapchat, have innovated adding various new features to allow people to do more or simply make things easier for them. However, there are still a huge number of active users on Twitter and it is still the most popular real-time micro blogging/publishing service in the world with huge potential for your business. The most effective long term strategy, in my opinion, is to provide value to your audience in whatever way possible. This may in the form of content that no-one else is creating, using Twitter’s search function to look for questions that people are asking and then answering them with high quality replies or using it as a customer service platform so that your customers can feel like their have their worries settled. Just providing “good content” is not good enough any more When people advise on how to use Twitter for business they often say “just provide good content”. These days, most people are doing that! If you then create good content and put it out there it’s likely to just get lost amongst the many other people doing the same and so the time and effort spent creating it is wasted and could be better spent elsewhere. The key is to research the various things that your target audience want from Twitter from businesses such as yours and analyse if your competitors are providing this. If they aren’t doing it, then go...

Hubspot’s Podcast “The Growth Show” – A Review

I recently began listening to Hubspot’s podcast called “The Growth Show” and thought it good enough to mention as a blog post of my own. The topics of the podcast are based around the title with the quality of the shows, for me, being based on the quality of the guests that they invite on it. One of the best episodes that I have listened to so far was “How to Become an Influential Leader: Tips on Hiring, Growth & Management From Charlene Li”. I was not aware of Charlene Li prior to this listening to this but she is extremely intelligent and a great story teller. She is very interested in company culture and this was a great episode to help think about your career and how people should work together within organisations. Another episode that I found very interesting was “Growth Secrets From Canva: How the Design Startup Acquires 30K New Users a Day”. I wasn’t aware of Canva previously but it appears to be an easy-to-use online design app. This episode gave a fascinating insight into the company’s growth and the two guys from Canva that were interviewed were funny, open about the company and confident. I would recommend “The Growth Show” and please feel free to comment and let me know which episodes you particularly like or any other...
Not Checking These Parts of Your Google Analytics Regularly Means Your Website is Going to Fail

Not Checking These Parts of Your Google Analytics Regularly Means Your Website is Going to Fail

There are many types of data that Google Analytics provides which is extremely useful but here are three types that not checking regularly could mean the demise of your website: All sources of traffic (found via “Acquisition” > “All Traffic” > “Source/Medium”) This shows you which sources provide your website with the most valuable traffic which is ultimately that which results in conversions. With this data you can then spend your precious time on the traffic sources that work best for you. Spending time on something that provides no valuable is worse than doing nothing at all in my eyes. Especially when you have easily available data to tell you what works. Pages viewed (found via “Behavior” > “Site Content” > “All Pages”) The information within this section shows you what people are interested in. This means that you can tailor future content and marketing efforts around this and so increase your website visitor’s level of. It’s just a case of being nice and helping people out. Technology used to access your website (e.g. desktops/tablets/mobile/tvs etc) People behave very differently when using different types of devices and this should be reflected in the experience provided by your website. For example, if many people are using a mobile phone to access your website there is a high likelihood that they are on the go so you may want to produce content that can be taken in quickly as opposed to having long reads. The technology that people use to access your website could change very quickly so it is essential that you check this data...

What I Have Read and Listened to Recently

I have been reading and listening to a number of book, podcasts and audiobooks lately and thought that I would share these in case other people would like to explore and learn form them. Ryan Holiday I have recently been reading books and listening to audio books by media strategist Ryan Holiday. From his biography: “Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He served as director of marketing at American Apparel for many years, where his campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, and Fast Company.” What I like about his books are his ability to make complex topics easy to understand while at the same time being extremely entertaining. Ryan is only 27 but I expect that he will be looked at as one of the leading figures in the world of PR and marketing, if he isn’t already. Ryan is avid book reader and also sends out regular emails in which he describes what he has been reading. Paul Flynn from Smart Passive Income I have also been listening to podcasts my Paul Flynn at Smart Passive Income. This is a great resource for people starting or working on projects that they want to earn an income. This whole business is a great example of being the best at what you do. In Paul Flynn’s case it...

I Recently Read a Book and Remembered That Distraction Free Reading is Amazing

The large majority of reading that I have been doing over the past couple of years has been done online via blogs. Online content today is essentially advertising with the aim of it being to draw people in and have them perform a desired task such as view and/or click on a banner ad, sign up to a mailing list or follow a call to action. Performing almost any activity online means being distracted in a multitude of ways with reading online being one of the most difficult to perform without losing focus before reaching the end of an article. I recently read the Kindle version of Ryan Holiday’s “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising” and forgot what a pleasurable experience being able to concentrate on the topic in hand is without being distracted by mailing list sign up boxes inline and to the side of the of what I want to read. How would you compare the experience of reading online with a...
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