{"id":3684,"date":"2023-09-18T15:30:43","date_gmt":"2023-09-18T14:30:43","guid":{"rendered":"https:\/\/www.becomeknown.co.uk\/?p=3684"},"modified":"2023-09-18T15:51:11","modified_gmt":"2023-09-18T14:51:11","slug":"website-performance-metrics","status":"publish","type":"post","link":"https:\/\/www.becomeknown.co.uk\/website-performance-metrics\/","title":{"rendered":"Five Key Metrics to Assess Your Website\u2019s Performance"},"content":{"rendered":"\n
In today’s swiftly evolving digital age, your website is the virtual storefront of your business. However, merely having a website isn’t enough; understanding its performance is pivotal. Metrics offer a window into the user’s experience, helping us refine our content<\/a> and structure to better serve our audience’s needs. This article dives into the five essential metrics that are foundational for gauging your website’s health and performance.<\/p>\n\n\n\n Bounce rate quantifies the first impressions your website makes. It represents the percentage of visitors who navigate away from your site after viewing only one page. In essence, it’s like hosting a party where half the guests peek through the door and decide not to enter.<\/p>\n\n\n\n A high bounce rate might signal several underlying issues:<\/p>\n\n\n\n Understanding your bounce rate can be a foundational step in refining the website\u2019s content and design. Here’s how you can use it to your advantage:<\/p>\n\n\n\n By actively monitoring and optimizing for bounce rate, you not only enhance user experience but also improve the chances of achieving your website’s broader goals.<\/p>\n\n\n\n Every second counts in the online world. Load time, or the time it takes for your website’s pages to load fully, directly impacts user experience and search engine rankings. With 53% of mobile users abandoning sites that take longer than three seconds to load, it’s clear that performance optimisation<\/a> is crucial.<\/p>\n\n\n\n Research indicates that a mere one-second delay in page load time can lead to a 7% loss in conversions. This is comparable to a customer walking away from a shop because the door took too long to open.<\/p>\n\n\n\n Optimisation techniques<\/strong>:<\/p>\n\n\n\n By understanding the user flow, you can visualise the path visitors take through your site. It provides insights into where users enter, the pages they visit, and where they drop off. This can be instrumental in identifying bottlenecks or areas that need enhancement.<\/p>\n\n\n\n A user journey map is a visual representation of the steps a user takes from their first interaction with your brand to the final conversion point. Imagine walking through a museum \u2013 each room and display tells a part of the story, guiding you to the end. If one room is too confusing or lacks clear signs, you might miss out on crucial parts of the experience.<\/p>\n\n\n\n Example case study<\/strong>: An online apparel store noticed that many users added products to the cart but didn\u2019t proceed to checkout. After analysing the user flow, they identified that their checkout process was too complicated. They simplified it from five steps to three, leading to a 20% increase in completed purchases.<\/p>\n\n\n\n While driving traffic is essential, what’s even more crucial is how many of those visitors take a desired action, be it signing up for a newsletter or making a purchase. Tracking conversions can help in understanding the effectiveness of your call-to-actions and the overall user experience.<\/p>\n\n\n\n Conversions don’t always mean sales. They can be broadly classified into two:<\/p>\n\n\n\n1. Bounce Rate: A Reflection of Engagement and Relevance<\/strong><\/h2>\n\n\n\n
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2. Load Time: The First Impression Counts<\/strong><\/h2>\n\n\n\n
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3. User Flow: Mapping the User’s Journey<\/strong><\/h2>\n\n\n\n
4. Conversions: The Ultimate Goal<\/strong><\/h2>\n\n\n\n
Micro vs. Macro Conversions:<\/h3>\n\n\n\n
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