{"id":3534,"date":"2016-08-15T18:35:08","date_gmt":"2016-08-15T17:35:08","guid":{"rendered":"https:\/\/www.becomeknown.co.uk\/?p=3534"},"modified":"2016-08-15T18:38:44","modified_gmt":"2016-08-15T17:38:44","slug":"accelerated-mobile-pages-amp","status":"publish","type":"post","link":"https:\/\/www.becomeknown.co.uk\/accelerated-mobile-pages-amp\/","title":{"rendered":"Accelerated Mobile Pages"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; background_image=&#8221;https:\/\/www.becomeknown.co.uk\/wp-content\/uploads\/amp-dark.jpg&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;1_3&#8243;][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_divider admin_label=&#8221;Divider&#8221; color=&#8221;#ffffff&#8221; show_divider=&#8221;off&#8221; height=&#8221;200&#8243; divider_style=&#8221;solid&#8221; divider_position=&#8221;top&#8221; hide_on_mobile=&#8221;on&#8221;] [\/et_pb_divider][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;dark&#8221; text_orientation=&#8221;left&#8221; max_width=&#8221;620px&#8221; text_font=&#8221;PT Sans||||&#8221; text_font_size=&#8221;72&#8243; text_text_color=&#8221;#ffffff&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;0px||0px|&#8221; text_line_height=&#8221;1.1em&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;52&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1>Why You Need to Know About Accelerated Mobile Pages (AMP)<\/h1>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;Section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#f7f7f4&#8243; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; custom_padding=&#8221;0px|||&#8221; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; parallax_2=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; text_font=&#8221;PT Sans||||&#8221; text_font_size=&#8221;10em&#8221; text_text_color=&#8221;#323232&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; text_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;0px||0px|&#8221; module_class=&#8221;one-hundred-percent&#8221;] 15 [\/et_pb_text][et_pb_divider admin_label=&#8221;Divider&#8221; color=&#8221;#aeaeac&#8221; show_divider=&#8221;on&#8221; divider_style=&#8221;solid&#8221; divider_position=&#8221;top&#8221; hide_on_mobile=&#8221;off&#8221; custom_css_main_element=&#8221;width:20px;&#8221;] [\/et_pb_divider][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; text_font=&#8221;PT Sans|on|||&#8221; text_font_size=&#8221;18&#8243; text_text_color=&#8221;#363636&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;-10px||0px|&#8221;] AUGUST, 2016 [\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; text_font=&#8221;PT Sans||||&#8221; text_text_color=&#8221;#0099cc&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;20px|||&#8221;]<\/p>\n<p>AMP<br \/>\nDigital Marketing<br \/>\nSEO<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; max_width=&#8221;620px&#8221; text_font=&#8221;PT Serif||||&#8221; text_font_size=&#8221;24&#8243; text_text_color=&#8221;#363636&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;10px||0px|&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p>The experience of using the mobile web, especially when that device is not connected to Wi-Fi, is slow. I\u2019m guessing that you have experienced searching for a topic on Google, clicking on a link and then been extremely frustrated by the loading time of that page\u00a0and it has had a\u00a0negative\u00a0affect on your experience and feelings with that website\u2019s brand or you have simply clicked back to the Google search results.<\/p>\n<p>There is an open source initiative being led by a range of publishers and tech companies to try and improve this situation and it is called the <a href=\"https:\/\/www.ampproject.org\/\" target=\"_blank\">Accelerated Mobile Pages (AMP) Project<\/a>. It \u201cembodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px|||&#8221; custom_margin=&#8221;0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; text_text_color=&#8221;#363636&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; text_font=&#8221;PT Serif||on||&#8221; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;0px||0px|&#8221; module_class=&#8221;one-hundred-percent&#8221; custom_padding=&#8221;0px|||&#8221;]<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WrpkFROqR0Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>A fascinating introduction to Accelerated Mobile Pages from Google News Lab.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; custom_padding=&#8221;0px|||&#8221; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; parallax_2=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_image admin_label=&#8221;Image&#8221; src=&#8221;https:\/\/www.becomeknown.co.uk\/wp-content\/uploads\/amp-google-result.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;40px|||&#8221;] [\/et_pb_image][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; text_line_height=&#8221;1.1em&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;16px|||&#8221; module_class=&#8221;16-font-size&#8221; text_font_size=&#8221;12&#8243;]<\/p>\n<p>This mobile screenshot shows how Accelerated Mobile Pages are indicated just below the meta description text.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; max_width=&#8221;620px&#8221; text_font=&#8221;PT Serif||||&#8221; text_font_size=&#8221;20&#8243; text_text_color=&#8221;#363636&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;30px||0px|&#8221; text_line_height=&#8221;1.5em&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p><strong>How does it work?<\/strong><\/p>\n<p>Accelerated Mobile Pages are just like ordinary HTML pages except that have a limited set of functionality which is defined by the <a href=\"https:\/\/www.ampproject.org\/docs\/reference\/spec.html\" target=\"_blank\">open source AMP spec<\/a>. It is designed to display content which should be read rather than elements of a page which are\u00a0interactive and does this in various ways such as limiting the use of JavaScript and having standard ways of including\u00a0things such as Google Analytics code.<\/p>\n<p>If you use <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\">WordPress<\/a>, there is <a href=\"https:\/\/wordpress.org\/plugins\/amp\/\" target=\"_blank\">an AMP Project plugin from Automattic<\/a> that you can install which will automatically create AMP versions of your blog\u2019s posts. Accelerated Mobile Pages\u00a0have their own URL and the URL usually will end with\u00a0\u201c-amp\u201d.<\/p>\n<p>For much more in-depth information on how the AMP Project works, take a look at <a href=\"https:\/\/www.ampproject.org\/docs\/get_started\/about-amp.html\" target=\"_blank\">the AMP Project website<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; custom_padding=&#8221;50px|||&#8221; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_divider admin_label=&#8221;Divider&#8221; color=&#8221;#aeaeac&#8221; show_divider=&#8221;on&#8221; divider_style=&#8221;solid&#8221; divider_position=&#8221;top&#8221; hide_on_mobile=&#8221;off&#8221;] [\/et_pb_divider][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; text_font=&#8221;PT Serif||||&#8221; text_font_size=&#8221;58&#8243; text_text_color=&#8221;#363636&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;16px||30px|&#8221; text_line_height=&#8221;1em&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;38&#8243; max_width=&#8221;900px&#8221; module_class=&#8221;one-hundred-percent&#8221; header_font_size=&#8221;40px&#8221;]<\/p>\n<p>&#8220;Accelerated Mobile Pages\u00a0are now appearing within Google\u2019s mobile search results.&#8221;<\/p>\n<p>[\/et_pb_text][et_pb_divider admin_label=&#8221;Divider&#8221; color=&#8221;#aeaeac&#8221; show_divider=&#8221;on&#8221; divider_style=&#8221;solid&#8221; divider_position=&#8221;top&#8221; hide_on_mobile=&#8221;off&#8221;] [\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; custom_padding=&#8221;17px|||&#8221; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; parallax_2=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;1_3&#8243;][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; max_width=&#8221;620px&#8221; text_font=&#8221;PT Serif||||&#8221; text_font_size=&#8221;20&#8243; text_text_color=&#8221;#363636&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;30px||0px|&#8221; text_line_height=&#8221;1.5em&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221;]<\/p>\n<p><strong>Why do I need to know this?<\/strong><\/p>\n<p>Accelerated Mobile Pages are now appearing within Google\u2019s mobile search results. The speed of a web page is already a ranking factor so it would be sensible to think that AMP pages will be favoured on mobile devices.<\/p>\n<p>If you are reading this blog post then it is likely that you work on a website in some way as part of your work. Even if you aren\u2019t a technical person it is still important to be aware of this so that the website(s) you work on have Accelerated Mobile Pages as this is very likely to become more important from a Google positioning stand point.<\/p>\n<p>Probably\u00a0even more importantly, it is critical for your website\u2019s visitors that they have the best experience possible and a fast page is a key feature of this.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; custom_padding=&#8221;50px|||&#8221; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_tablet=&#8221;17px|||&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; text_text_color=&#8221;#363636&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; text_font=&#8221;PT Serif||on||&#8221; text_font_size=&#8221;16&#8243; text_line_height=&#8221;1em&#8221; custom_margin=&#8221;20px||0px|&#8221; module_class=&#8221;one-hundred-percent&#8221;]<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lBTCB7yLs8Y\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>More information on Accelerated Mobile Pages from Google Chrome.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;Section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; background_color=&#8221;#000000&#8243; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;dark&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>I think that the Accelerated Mobile Pages (AMP)\u00a0Project is a great idea as it improves the experience that people have with the mobile web which, currently, is below par and is in major need of improvement. It seems logical that Google will give Accelerated Mobile Pages a higher ranking on\u00a0mobile search results which will also increase the priority that this is given within organisations.<\/p>\n<p>It will be interesting to see how people incorporate these pages into their websites and whether they go all-out with regards to stripping back features or if they try to\u00a0sneak certain features, such as pop-up ads, into these pages somehow.<\/p>\n<p>What are your thoughts on the Accelerated Mobile Pages (AMP) Project?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=&#8221;Section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;on&#8221; background_color=&#8221;#222222&#8243; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;on&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_cta admin_label=&#8221;Call To Action&#8221; title=&#8221;Need a New Website?&#8221; button_url=&#8221;\/contact\/&#8221; url_new_window=&#8221;off&#8221; button_text=&#8221;Get in Touch!&#8221; use_background_color=&#8221;on&#8221; background_color=&#8221;#0099cc&#8221; background_layout=&#8221;dark&#8221; text_orientation=&#8221;center&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_button=&#8221;off&#8221; button_letter_spacing=&#8221;0&#8243; button_use_icon=&#8221;default&#8221; button_icon_placement=&#8221;right&#8221; button_on_hover=&#8221;on&#8221; button_letter_spacing_hover=&#8221;0&#8243;] [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Why You Need to Know About Accelerated Mobile Pages (AMP) &nbsp; &nbsp; 15 AUGUST, 2016 AMP Digital Marketing SEO The experience of using the mobile web, especially when that device is not connected to Wi-Fi, is slow. I\u2019m guessing that you have experienced searching for a topic on Google, clicking on a link [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section admin_label=\"section\" background_image=\"https:\/\/www.becomeknown.co.uk\/wp-content\/uploads\/website1-dark.jpg\" transparent_background=\"off\" background_color=\"#ffffff\" allow_player_pause=\"off\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\" padding_mobile=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" make_equal=\"off\" use_custom_gutter=\"off\"][et_pb_row admin_label=\"row\"][et_pb_column type=\"1_3\"][\/et_pb_column][et_pb_column type=\"2_3\"][et_pb_divider admin_label=\"Divider\" color=\"#ffffff\" show_divider=\"off\" height=\"200\" divider_style=\"solid\" divider_position=\"top\" hide_on_mobile=\"on\"] [\/et_pb_divider][et_pb_text admin_label=\"Text\" background_layout=\"dark\" text_orientation=\"left\" max_width=\"620px\" text_font=\"PT Sans||||\" text_font_size=\"72\" text_text_color=\"#ffffff\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"0px||0px|\" text_line_height=\"1.1em\" text_font_size_last_edited=\"on|tablet\" text_font_size_tablet=\"52\"]<\/p><p>\u00a0<\/p><p>\u00a0<\/p><h1>Essential Features of Small Business Websites<\/h1><p>\u00a0<\/p><p>\u00a0<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=\"Section\" fullwidth=\"off\" specialty=\"off\" transparent_background=\"off\" background_color=\"#f7f7f4\" allow_player_pause=\"off\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\" padding_mobile=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" make_equal=\"off\" use_custom_gutter=\"off\"][et_pb_row admin_label=\"row\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" use_custom_gutter=\"off\" custom_padding=\"0px|||\" padding_mobile=\"on\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"off\" make_equal=\"off\" parallax_1=\"off\" parallax_method_1=\"off\" parallax_2=\"off\" parallax_method_2=\"off\" column_padding_mobile=\"on\"][et_pb_column type=\"1_3\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" text_font=\"PT Sans||||\" text_font_size=\"10em\" text_text_color=\"#323232\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" text_line_height=\"1.1em\" custom_margin=\"0px||0px|\" module_class=\"one-hundred-percent\"] 8 [\/et_pb_text][et_pb_divider admin_label=\"Divider\" color=\"#aeaeac\" show_divider=\"on\" divider_style=\"solid\" divider_position=\"top\" hide_on_mobile=\"off\" custom_css_main_element=\"width:20px;\"] [\/et_pb_divider][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" text_font=\"PT Sans|on|||\" text_font_size=\"18\" text_text_color=\"#363636\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"-10px||0px|\"] AUGUST, 2016 [\/et_pb_text][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" text_font=\"PT Sans||||\" text_text_color=\"#0099cc\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"20px|||\"]<\/p><p>Web Design<br \/> Digital Marketing<br \/> Techonology<\/p><p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\"2_3\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" max_width=\"620px\" text_font=\"PT Serif||||\" text_font_size=\"24\" text_text_color=\"#363636\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"10px||0px|\" text_line_height=\"1.4em\" text_font_size_last_edited=\"on|tablet\"]<\/p><p>I know, you are busy and want a website that looks amazing and works beautifully. You want it to often do complex things, house all of your great PDFs and other downloads as well as generate lots of business. However, along with\u00a0all of those things it is easy to forget about those features which websites have had for a number of years but are\u00a0easy to overlook or make more complicated than they need to be.<\/p><p>Here is a look at some of those features to remind you of their importance and keep your website on track:<\/p><p><strong>Ensure That it is Responsive<\/strong><\/p><p>With websites being accessed from a wide variety of different devices which all have significantly different screen sizes, it is essential that your website adapts to whatever a person is visiting it with to ensure that the design is optimised for that device. For example, if they are viewing your website using a mobile, the text will be large enough to read comfortably and the layout will\u00a0often become one column.<\/p><p>A responsive layout is not just great for people but Google is also taking this into account when determining search engine results for keywords. When \u201cGoogling\u201d on a mobile device, its results listings will show \u201cMobile Friendly\u201d for those results which come from a responsive website.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"Row\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" use_custom_gutter=\"off\" padding_mobile=\"on\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"off\" make_equal=\"off\" parallax_1=\"off\" parallax_method_1=\"off\" column_padding_mobile=\"on\" custom_padding_last_edited=\"on|desktop\" custom_padding=\"0px|||\" custom_margin=\"0px|||\"][et_pb_column type=\"4_4\"][et_pb_image admin_label=\"Image\" src=\"https:\/\/www.becomeknown.co.uk\/wp-content\/uploads\/website3.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" use_overlay=\"off\" animation=\"left\" sticky=\"off\" align=\"left\" force_fullwidth=\"off\" always_center_on_mobile=\"on\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"] [\/et_pb_image][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" text_text_color=\"#363636\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" text_font=\"PT Serif||on||\" text_font_size=\"16\" text_line_height=\"1em\" custom_margin=\"0px||0px|\" module_class=\"one-hundred-percent\" custom_padding=\"0px|||\"] Ensure that your website works well on all devices. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" use_custom_gutter=\"off\" custom_padding=\"0px|||\" padding_mobile=\"on\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"off\" make_equal=\"off\" parallax_1=\"off\" parallax_method_1=\"off\" parallax_2=\"off\" parallax_method_2=\"off\" column_padding_mobile=\"on\"][et_pb_column type=\"1_3\"][\/et_pb_column][et_pb_column type=\"2_3\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" max_width=\"620px\" text_font=\"PT Serif||||\" text_font_size=\"20\" text_text_color=\"#363636\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"30px||0px|\" text_line_height=\"1.5em\" text_font_size_last_edited=\"on|tablet\"]<\/p><p><strong><span style=\"line-height: 1.7em;\">Google Analytics<\/span><\/strong><\/p><p>It still amazes me how many websites do not have Google Analytics installed and\/or how many business people do not regularly check their website\u2019s traffic levels. Giving your website's visitors the best experience possible is a crucial part of any business these days and so looking at the behaviour of people on it using a free tool such as Google Analytics is one of the core aspects\u00a0of doing this.<\/p><p>\u00a0<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"Row\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" use_custom_gutter=\"off\" custom_padding=\"50px|||\" padding_mobile=\"on\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"off\" make_equal=\"off\" parallax_1=\"off\" parallax_method_1=\"off\" column_padding_mobile=\"on\"][et_pb_column type=\"4_4\"][et_pb_divider admin_label=\"Divider\" color=\"#aeaeac\" show_divider=\"on\" divider_style=\"solid\" divider_position=\"top\" hide_on_mobile=\"off\"] [\/et_pb_divider][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"center\" text_font=\"PT Serif||||\" text_font_size=\"58\" text_text_color=\"#363636\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"16px||30px|\" text_line_height=\"1em\" text_font_size_last_edited=\"on|desktop\" text_font_size_tablet=\"38\" max_width=\"900px\" module_class=\"one-hundred-percent\" header_font_size=\"40px\"]<\/p><p>\"In a world where it is easier than ever to build a website, it is now more difficult to make it stand out.\"<\/p><p>[\/et_pb_text][et_pb_divider admin_label=\"Divider\" color=\"#aeaeac\" show_divider=\"on\" divider_style=\"solid\" divider_position=\"top\" hide_on_mobile=\"off\"] [\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" use_custom_gutter=\"off\" custom_padding=\"17px|||\" padding_mobile=\"on\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"off\" make_equal=\"off\" parallax_1=\"off\" parallax_method_1=\"off\" parallax_2=\"off\" parallax_method_2=\"off\" column_padding_mobile=\"on\"][et_pb_column type=\"1_3\"][\/et_pb_column][et_pb_column type=\"2_3\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" max_width=\"620px\" text_font=\"PT Serif||||\" text_font_size=\"20\" text_text_color=\"#363636\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"30px||0px|\" text_line_height=\"1.5em\" text_font_size_last_edited=\"on|tablet\"]<\/p><p><strong>Make it Easy for People to Contact You<\/strong><\/p><p>There are so many ways to allow people to contact you that people often complicate this and make the process so difficult! Having contact details in commonly viewed parts of a website such as the header and footer as well as a page dedicated to the process allowing people to contact your business is just the start.<\/p><p>It is so easy to add a contact form to a website that you should consider adding it to other parts of a website where you think people will want to want quick access to this. For example, on a sales-led page you may wish to add a contact form (or maybe a email newsletter sign-up form).<\/p><p>Making contact easy is particularly important on mobile device where there is significantly less space and people are often viewing on the move so their time and attention will be less than on a desktop to computer. Making this process simple through such methods as a contact form and an email address that they can click on (people still forget to make email addresses clickable!) is key.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"Row\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" use_custom_gutter=\"off\" custom_padding=\"50px|||\" padding_mobile=\"on\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"off\" make_equal=\"off\" parallax_1=\"off\" parallax_method_1=\"off\" column_padding_mobile=\"on\" custom_padding_tablet=\"17px|||\" custom_padding_last_edited=\"on|desktop\"][et_pb_column type=\"4_4\"][et_pb_image admin_label=\"Image\" src=\"https:\/\/www.becomeknown.co.uk\/wp-content\/uploads\/web-team.jpg\" alt=\"Web Team\" show_in_lightbox=\"off\" url_new_window=\"off\" use_overlay=\"off\" animation=\"left\" sticky=\"off\" align=\"left\" force_fullwidth=\"off\" always_center_on_mobile=\"on\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"] [\/et_pb_image][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" text_text_color=\"#363636\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" text_font=\"PT Serif||on||\" text_font_size=\"16\" text_line_height=\"1em\" custom_margin=\"20px||0px|\" module_class=\"one-hundred-percent\"]<\/p><p>Work with people\u00a0to have all of these features on your website.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" use_custom_gutter=\"off\" custom_padding=\"17px|||\" padding_mobile=\"on\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"off\" make_equal=\"off\" parallax_1=\"off\" parallax_method_1=\"off\" parallax_2=\"off\" parallax_method_2=\"off\" column_padding_mobile=\"on\"][et_pb_column type=\"1_3\"][\/et_pb_column][et_pb_column type=\"2_3\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" max_width=\"620px\" text_font=\"PT Serif||||\" text_font_size=\"20\" text_text_color=\"#363636\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"30px||0px|\" text_line_height=\"1.5em\" text_font_size_last_edited=\"on|tablet\"]<\/p><p><strong>Great Copy<\/strong><\/p><p>The internet is full of poorly written websites with no personality so making your website copy convey the right message in a warm and inviting way\u00a0will make your website stand out from your competitors. Knowing your target reader is an absolutely must before writing your website's copy and creating personas as part of this process is extremely important.<\/p><p>Many people do not think about the traffic source that people will visit a specific page from. This is an essential part of tailoring the copy for them. For example, if they visit from a social media website then it is likely that they are not in the mood to be sold to and so the copy should be more informal and entertaining. But, if they visit from a specific Google search then they will often want information quickly and clearly.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"Row\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" use_custom_gutter=\"off\" custom_padding=\"50px|||\" padding_mobile=\"on\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"off\" make_equal=\"off\" parallax_1=\"off\" parallax_method_1=\"off\" column_padding_mobile=\"on\" custom_padding_tablet=\"17px|||\" custom_padding_last_edited=\"on|tablet\"][et_pb_column type=\"4_4\"][et_pb_image admin_label=\"Image\" src=\"https:\/\/www.becomeknown.co.uk\/wp-content\/uploads\/copywriting.jpg\" show_in_lightbox=\"off\" url_new_window=\"off\" use_overlay=\"off\" animation=\"fade_in\" sticky=\"on\" align=\"left\" force_fullwidth=\"off\" always_center_on_mobile=\"on\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" alt=\"Copywriting\" title_text=\"Empty\" disabled=\"off\" disabled_on=\"on||\"] [\/et_pb_image][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" text_font=\"PT Serif||on||\" text_font_size=\"16\" text_line_height=\"1em\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"20px|||\" module_class=\"one-hundred-percent\"]<\/p><p>Great copy will make your website stand out and be memorable.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" use_custom_gutter=\"off\" custom_padding=\"17px|||\" padding_mobile=\"on\" allow_player_pause=\"off\" parallax=\"off\" parallax_method=\"off\" make_equal=\"off\" parallax_1=\"off\" parallax_method_1=\"off\" parallax_2=\"off\" parallax_method_2=\"off\" column_padding_mobile=\"on\"][et_pb_column type=\"1_3\"][\/et_pb_column][et_pb_column type=\"2_3\"][et_pb_text admin_label=\"Text\" background_layout=\"light\" text_orientation=\"left\" max_width=\"620px\" text_font=\"PT Serif||||\" text_font_size=\"20\" text_text_color=\"#363636\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_margin=\"30px||0px|\" text_line_height=\"1.5em\" text_font_size_last_edited=\"on|tablet\"]<\/p><p><strong>Great Images<\/strong><\/p><p>Many websites are built using amazing templates that are available for tools such as Wordpress, Squarespace, Wix, etc. While these are incredibly handy, it means that many websites have the same look and feel but another aspect that can make a website stand out is the quality of the images on them.<\/p><p>For example, if you are working on a travel website and do not have bespoke photography your website is already at a major disadvantage. Having beautiful photography that is targeted specifically at your audience will make them feel great\u00a0and so encourage them to read the copy and engage with your brand.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=\"Section\" fullwidth=\"off\" specialty=\"off\" transparent_background=\"off\" background_color=\"#000000\" allow_player_pause=\"off\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\" padding_mobile=\"off\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" make_equal=\"off\" use_custom_gutter=\"off\"][et_pb_row admin_label=\"Row\"][et_pb_column type=\"4_4\"][et_pb_text admin_label=\"Text\" background_layout=\"dark\" text_orientation=\"left\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\"]<\/p><p>Whilst there are a huge number of features that people could define as \"essential\", these are some which I\u00a0feel really warrant that description in 2016. In a world where it is\u00a0easier than ever to build a website, it is now more difficult to make it stand out.<\/p><p>Integrating these features into your website to a high standard will give your website a better chance of retaining visitors, making them feel good and help you to give them the experience that they want. These are things which everyone with some kind of responsibility for a website should be striving to achieve.<\/p><p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=\"Section\" fullwidth=\"off\" specialty=\"off\" transparent_background=\"on\" background_color=\"#222222\" allow_player_pause=\"off\" inner_shadow=\"off\" parallax=\"off\" parallax_method=\"off\" padding_mobile=\"on\" make_fullwidth=\"off\" use_custom_width=\"off\" width_unit=\"on\" make_equal=\"off\" use_custom_gutter=\"off\"][et_pb_row admin_label=\"Row\"][et_pb_column type=\"4_4\"][et_pb_cta admin_label=\"Call To Action\" title=\"Need a New Website?\" button_url=\"\/contact\/\" url_new_window=\"off\" button_text=\"Get in Touch!\" use_background_color=\"on\" background_color=\"#0099cc\" background_layout=\"dark\" text_orientation=\"center\" use_border_color=\"off\" border_color=\"#ffffff\" border_style=\"solid\" custom_button=\"off\" button_letter_spacing=\"0\" button_use_icon=\"default\" button_icon_placement=\"right\" button_on_hover=\"on\" button_letter_spacing_hover=\"0\"] [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[1,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accelerated Mobile Pages - Become Known<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.becomeknown.co.uk\/accelerated-mobile-pages-amp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accelerated Mobile Pages - Become Known\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &nbsp; Why You Need to Know About Accelerated Mobile Pages (AMP) &nbsp; &nbsp; 15 AUGUST, 2016 AMP Digital Marketing SEO The experience of using the mobile web, especially when that device is not connected to Wi-Fi, is slow. 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