The Importance of Keyword Research Before Starting a Web Project

This article is inspired by my experience of seeing so many websites and coming across so many web-based projects that have obviously failed to properly analyse a search engine market and/or examine how people might actually discover a site’s relevance whilst...

Optimise Your Webpage in 60 Seconds

I thought that some of you might want some information on how to optimise a web page for the search engines. Here is a 60 second guide on how to optimise a page: 1. Choose a keyword(s) to optimise a page for. 2. Put keyword(s) in the title tag on the page. 3. Include...

Do You Know What a First Position in Google is Worth?

In a fascinating insight into the differences in the number of clicks the sites in the various positions on page one of a Google search get, apparently position one gets an average of 42.13% of clicks whilst position two 11.90% of clicks. You can find out more on this...