by James | Sep 18, 2023 | Analytics, Online Marketing Blog, Optimisation, Performance Optimisation, UX, Website Performance |
In today’s swiftly evolving digital age, your website is the virtual storefront of your business. However, merely having a website isn’t enough; understanding its performance is pivotal. Metrics offer a window into the user’s experience, helping us...
by James | Sep 14, 2023 | Brands, Online Marketing Blog |
Introduction In the vast cosmos of the digital realm, content is not just an element; it is the very essence. Each word, image, and video serves as a brand’s handshake with the world—a first impression, an ongoing conversation, a promise. But with the constant...
by James | Sep 12, 2023 | E-commerce, Online Marketing Blog |
In the vast realm of e-commerce, brand awareness stands as a pivotal cornerstone. But how do you elevate your platform’s visibility and appeal to potential sellers? Here’s a comprehensive guide. Understand Your Audience Before embarking on any brand...
by James | Sep 12, 2023 | Lead Nurturing, Online Marketing Blog |
In the vast universe of digital marketing, there exists a strategy so refined, precise, and influential that it shapes the very foundation of how businesses engage with their audience. Enter the realm of lead nurturing – the crux of effective customer journey...
by James | Sep 11, 2023 | Content Marketing, Online Marketing Blog |
Introduction Content marketing, a term once synonymous with simple blog posts and social media updates, has evolved into a multifaceted discipline in 2023. With the digital landscape in constant flux, marketers are tasked with the challenge of staying updated,...
by James | Nov 11, 2021 | Analytics, Online Marketing Blog, Optimisation |
Google Optimize is a free tool for Google that is used to run test on your website to improve optimisation and increase conversions. Ultimately, to help your website serve the visitors better. Should I use Google Optimize? This tool allows you to specify variants on...