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What is Google Optimize used for?

by James | Nov 11, 2021 | Analytics, Online Marketing Blog, Optimisation | 0 comments

Google Optimize is a free tool for Google that is used to run test on your website to improve optimisation and increase conversions. Ultimately, to help your website serve the visitors better. Should I use Google Optimize? This tool allows you to specify variants on...
Do you know the sources of traffic that produce leads on your website? If not, why not?

Do you know the sources of traffic that produce leads on your website? If not, why not?

by James | Feb 3, 2015 | Analytics | 0 comments

It surprises me how many websites I come across that have not been set-up to track their purposes for being there. These could be aims such as to encourage people to phone a company, submit a booking via a form or purchase a product. There are a number of traffic...

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