by James | Sep 18, 2023 | Analytics, Online Marketing Blog, Optimisation, Performance Optimisation, UX, Website Performance
In today’s swiftly evolving digital age, your website is the virtual storefront of your business. However, merely having a website isn’t enough; understanding its performance is pivotal. Metrics offer a window into the user’s experience, helping us...
by James | Nov 11, 2021 | Analytics, Online Marketing Blog, Optimisation
Google Optimize is a free tool for Google that is used to run test on your website to improve optimisation and increase conversions. Ultimately, to help your website serve the visitors better. Should I use Google Optimize? This tool allows you to specify variants on...
by James | Feb 3, 2015 | Analytics
It surprises me how many websites I come across that have not been set-up to track their purposes for being there. These could be aims such as to encourage people to phone a company, submit a booking via a form or purchase a product. There are a number of traffic...
