by James | Nov 11, 2021 | Analytics, Online Marketing Blog, Optimisation |
Google Optimize is a free tool for Google that is used to run test on your website to improve optimisation and increase conversions. Ultimately, to help your website serve the visitors better. Should I use Google Optimize? This tool allows you to specify variants on...
by James | Feb 3, 2015 | Analytics |
It surprises me how many websites I come across that have not been set-up to track their purposes for being there. These could be aims such as to encourage people to phone a company, submit a booking via a form or purchase a product. There are a number of traffic...